In the past decade, Malcolm Gladwell’s writing has captured the imagination of business leaders, policy makers and general readers alike. From bestsellers such as The Tipping Point and Outliers, to his essays for The New Yorker magazine, he returns constantly to the nature of innovation, especially the origins of new ideas and their widespread dissemination.  

In this interview, recorded at the Ideaworks healthcare innovation event last month, Gladwell reflects on new ideas in healthcare and the importance of framing issues in language that can be understood clearly by clinicians, patients and governments.